Communication Effectiveness Survey assess the communication effectiveness of your company or department...

Why do a Communication Effectiveness Survey – The Benefits

Our Action Research package provides you with easy-to-interpret results and recommended action to improve your communication. The assessment gives you a baseline measure of your current and desired communication performance. The customized survey tool can also be used to benchmark your progress as you go forward.

Survey results and recommendations will assist you to:

  • Ensure all messages are aligned with and reinforce your strategic direction
  • Clarify your target audience's communication needs for: messages, vehicles, sources, frequency, and style
  • Identify and connect with key internal and external communication networks and target audiences
  • Use effective communication skills, vehicles, and practices
  • Move key messages up, down, and across your organization to keep people aligned and informed
  • Provide information people need to do their jobs and contribute to strategic goals
  • Fully meet the daily dynamic communication needs of your organization or leaders

Our Approach & Services

Each client situation is unique, which is why we don't use off-the-shelf surveys. Instead, we use a three-step approach to customize the survey content to address your particular needs:

Step One – Discover & Assess Your Needs

  • Conduct interviews and focus groups to discover your current and desired communication performance, as well as your communication objectives, target audiences, messages, vehicles, roles, sources, and frequency
  • Design and distribute a customized online survey to a representative sample of your target population
  • Analyze results and create demographic breakouts as needed

Step Two – Report Results & Recommendations

  • Generate reports for your overall company, department, or team to clarify survey findings and recommended action
  • Present a leadership feedback and activation session to align leaders with the results and engage them in the improvement process

Step Three – Assist You to Plan & Act on Results

  • Dialogue with appropriate stakeholders to determine your development/implementation priorities
  • Create an Action Plan based on assessment results, and priorities to guide your improvement efforts
  • Deliver follow up LSL services as needed to support your Action Plan


The Leadership Services Ltd. Action Research Consultants are professionals with over 40 years of combined experience in assessment work. Each has unique abilities and experience in survey design, administration, analysis, and action planning. They hold advanced degrees in industrial psychology, organizational communication, research & statistics, and organization development. Our primary Action Research survey consultant is:

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